Chorley Group

Adam Turner, Managing Director at Chorley Group, runs one of the few remaining family-owned businesses in the industry. With his mother and father beginning the journey just over three decades ago, the company has evolved significantly over the years, earning numerous awards along the way.

‘Over the last 20 years, the business has really changed, we’ve multi-branded and multi-franchised. We pride ourselves on only working with people and businesses that we think kind of reflect the way we do business.’

‘There are so many occasions from speaking to our team when DSG step up and go above and beyond, answering their phone out of hours, responding to them on any client queries, making sure that they’re on hand to support with any questions.’

By partnering with DSG Finance, Chorley Group has been able to bolster their finance offering by tapping into our panel of over 20 lenders, helping to ensure they have a solution for almost every customer.

‘Having DSG on our finance panel solves a lot of problems for the group, with having a multitude of lenders and different approaches to how we can administer the financial agreements for the clients. DSG offers lots of different opportunities and angles we can approach.’

‘It’s important we try and differentiate, and DSG help give us those angles where we can go to market in different manners and ways, they come up with lots of commercial ideas and spot opportunities for the business.’

Chris Watson, Regional Development Manager at DSG Finance, said, ‘It’s great working with Adam at the Chorley Group. We’ve had a great working relationship for a number of years now.’

Adam added, ‘It’s really important in the industry for the finance reps to have this personal relationship with the teams, they need to be there to support. I’ve got a good personal relationship with Chris, it’s developed through business over time, and I think all the team would say that they’ve got a brilliant relationship with both DSG and Chris.’

Sustainability is also a key focus for Chorley Group, who recently demonstrated their commitment by investing over £1 million in solar energy.

‘It’s very important within those stakeholders that our partners are reflecting the way we like to do business. It’s evident working with DSG that they’ve got a strong environmental focus on what they do, being a B-Corp organisation.’